My Services.

Website Copywriting, Sales Page Copywriting, Website Audit, Email, Blog Post, Case Study

My copywriting services attract new clients,connect with valued customers, and increase sales.
​In each case, I will

• meet with you, determine an appropriate strategy, and create a piece that is on-target for your audience.
• use clear and engaging copy to deliver your message.
• show how your products or services meet a need or solve a problem
• create long-term relationships, and reinforce your brand. ​

 ​Depending on your needs, I can:

• write individual pieces such as sales pages, case studies, articles, white papers, newsletters and blogs. 
• combine several products, such as Website Audit or Website Copywriting, into packages.

 Website Copywriting

Services

​If you want to create a new website, or improve an existing one,  I can help. 

Words matter. 
 
The right message will promote your brand and generate more leads and sales.

My writing style is warm and engaging. But, below the surface, I use my understanding of your audience and proven techniques to attract more prospects and create more sales. Good copywriting reaches out to your visitors-- and gets them excited about your products or services.

My typical website copywriting package includes:

• Talking with you to develop key messages for your target audience.
• Writing persuasive and engaging copy, headlines that motivate and calls-to-action that get responses.
• Search engine optimization (SEO) for each page.
• Giving my suggestions for images and layout
• Collaboration with your web designer or design firm.
  
  

Nobody reads ads. They read what interests them. Sometimes it's an ad.

 Website Audit

​Services

​​If your website isn’t giving you the results you want, I can help.

My Site Audit service involves looking at your entire website.  I will then give you recommendations for:
​

• How to improve content. If your site contains interesting, well-written content, it will draw people and keep them there. 

​

• How to improve text and Search Engine Optimization (SEO) keywords.  If you site is optimized, it will help you remain at the top of sites recommended by search engines.

 

• How to fix problem areas and boost performance.

 

• How to lift website traffic and sales conversion rates.

 

 Sales Page

Copywriting

If you are selling a high-end product or service, consider using a dedicated sales page   This page talks about the features and benefits of your product and, more importantly, it connects with your audience’s emotions. A well-written sales page shows your audience how to solve a problem using your product or service. And it should do so without resorting to hype.

My sales page copywriting package includes:

• Talking with you about your product or program. Together we will devise the best approach for selling it.

  

• Giving you my recommendations for structuring and designing your sales page so that you get the best results. 

 

• Writing persuasive and engaging copy for each page. This includes motivating headlines and sub-heads.

 

• Giving you my suggestions for images and layout.

 

• Collaborating with your designer or design firm.

 
 

 Case Studies

Case studies can be powerful. They give your audience a real-world, “before and after” story.  Well-written case studies show how other “regular folks” solve their problems using your company’s product or service.

Case studies are dramatic. Unlike testimonials, they tell a story. They start with a problem, then show how various solutions were tried.  Finally, they choose your product or service and the problem gets solved.

And stays solved.
​
Case studies use subtle psychology to position your business above its competitors. In each case I will:
​

• meet with you, determine an appropriate strategy, and create a piece that is on-target for your audience.
• Interview your customer to learn the details of how your product or services met a need, or solved a problem.
• use clear and engaging copy to deliver your message.

Painters paint with brushes.
Copywriters paint with words.

Email Copywriting

A good way to get more customer follow-through is to write better emails. A warm, conversational tone will humanize your business. It will also make it more likely that people will read your emails and act. 

I specialize in emails that get clicks and conversions. I can write:

• a keep-in-touch series
• an autoresponder sequence
• a follow-up series
• funnel emails

or other kinds of emails that will get fit your goals and get better results.
​
A typical email copywriting package includes the following:

• I'll talk with you about the details of your campaign.  Together we'll devise an effective approach.
• I’ll work with you to plan out the email campaign, including the topic of each email
• I'll write at least two subject line options for each email. (Ideal for A/B testing.)
• I’ll write clear and persuasive content for each email.
• I'll provide suggestions for images and layout that will improve conversions.
  
  
  

Blog Posts

Blogs offer an ongoing conversation.  They are filled with information, opinions, and ideas. But behind the curtain,  blogging is also about creating relationships. Blogs impact customer loyalty and create repeat business.
 
A well-maintained blog can increase traffic to your website by 30%. And, with regularly updated posts, a blog can help keep your site at the top of the list for search-engines.

Blogs are ideal for promoting new products, sales, services, events, and more. They engage with customers. They react to current events. In many ways, blogs are perfect for building your brand. 

Blogs should be posted at least one time per week.  I can write your blog as a regular guest, or as a ghost.
 
 

As I have repeatedly written in one form or other, blogging is not about writing posts. That’s the least of your challenges. No, blogging is about cultivating mutually-beneficial relationships with an ever-growing online readership, and that’s hard work.”   
           — Alister Cameron, Blog Coach and Consultant